The Xianyang "MalanHong" apple producing area is located in the central part of Shaanxi Province, on the Weibei Loess Plateau. The annual average temperature is 9-13℃, the annual rainfall is 537-651mm, the frost-free period is 172-223 days, and the northern area is 800-1300 meters above sea level. High altitude, sufficient sunlight, rich photosynthetic effective radiation, large temperature difference between day and night, deep soil layer, loose texture, rich in potassium, calcium, magnesium, phosphorus, selenium and other trace elements, no industrial waste pollution, this is the best area that meets the seven meteorological indicators for apple production and has a unique ecological location advantage for the development of the apple industry.

Xianyang "Malanhong" apples are not only well-colored, bright in color, well-shaped, delicate in flesh, sweet and sour, but also top-notch in terms of fruit hardness, fruit shape index, soluble solids, anthocyanins, fructose, etc. Listed by the Ministry of Agriculture as a high-quality apple industry belt, it has been awarded the protection of the region of origin by the General Administration of Quality Supervision, Inspection and Quarantine of China, and the product of Origin International Geographical Indication. Superior apple production conditions are comparable to world-renowned apple producing areas such as Turin, Lyon, France, Nagano, Rochester, USA, etc., and have won the National Pollution-Free Demonstration Zone, National Original Product Regional Protection Zone, China Quality Apple Base, and National Apple Standardization Demonstration Zone and many other awards. ‍

"Xianyang Malanhong" is a regional characteristic brand of Xianyang apples. The production area covers the entire five counties of Xianyang City, Changwu, Xunyi, Yongshou, Chunhua, and Bin County. At the "2015 Charm Agricultural Products Carnival" hosted by CCTV, the "Xianyang Malanhong" apple won the title of "2015 Charm Product". The "Xianyang Malanhong" apples will be promoted during the weather forecast period in the seven central "Daily Agricultural Economics" columns and the central one of Chaowen Tianxia columns. "Xianyang Malanhong" was rated as the outstanding regional public brand of Apple in Shaanxi Province in 2017.