Brand Promotion丨The 2020 China Apple Industry Model Brand Promotion (17)

Since its establishment, Lvjie has always adhered to the development concept of "green life, outstanding quality", dedicated to the research and development and production of apple cider vinegar with a "concentrated, dedicated and professional" attitude, and established a healthy industrial chain from the source to the finished product. In 2009, Lvjie apple cider vinegar passed the "green food" certification, and in 2010 the company passed the ISO22000 food safety management system certification. The company has been awarded a series of honors such as "National High-tech Enterprise", "China Well-known Trademark", "Shandong Provincial Agricultural Industrialization Key Leading Enterprise", "Shandong Province Honest and Lushang". In 2016, the company completed the construction of the first phase of its own apple planting base, and the second phase of the construction of the second phase in April 2020, focusing on building a new apple variety display garden in the provincial agricultural high area. In 2019, the company's base apple passed the green food certification.

Lvjie has always attached importance to product quality and source control management, invested in the establishment of Lvjie Ecological Agriculture Development Co., Ltd., and continuously expanded the scale of modern apple planting bases, with a planned total area of 1,000 mu and a total investment of 24 million yuan. The base will change the previous manpower-intensive management model and turn to mechanization, intelligence, and informationization. For example, it will realize wide-row ridge intensive cultivation and facilitate mechanical operation. The tree saplings are selected from the latest "Longfu Short Branch", "Miyazaki Short Branch" and other varieties. The tree shape is mainly spindle type, which realizes ventilation and light transmission and is convenient for mechanized operation. It is expected that the yield per mu can reach more than 10,000 catties. The base is constructed and managed in accordance with green food standards, and apple planting experts are hired to give guidance throughout the entire process. The three-dimensional cultivation technology and integrated water and fertilizer management are used to integrate raw material production and food processing to form an internal closed-loop whole-industry chain healthy ecological business model , Realize the entire control from the land to the table.

For many years, Lvjie has focused on the industrial chain with the production of fruit vinegar as the core, and established its own high-quality apple development demonstration park in the upstream, driving the local area to actively promote the cultivation of apples and the upgrading of the apple deep processing industry, and enhance the development of modern agriculture. technology level.