Industry News丨Four Focuses in Weining County, Guizhou Promote the transformation and upgrading of the Apple industry

The first is to focus on the "leading goose" and strengthen the organization. Established a leading group to accelerate the development of the apple industry, set up a fruit and vegetable industry development center, registered and established Weining Chaoyue Agriculture Co., Ltd. and Weining Haiyue Agriculture Co., Ltd., focusing on cultivating Weining County Wumeng Green Industry Co., Ltd., and continuously developing and expanding the main body of the apple industry . Up to now, the county's apple planting area is about 500,000 mu, of which about 8,000 mu has been built as a demonstration base for dwarfing, dense planting, fertilizer and water integration of high-quality apples.

The second is to focus on the "source of science and technology" and support technology. Actively connect with national, provincial, and municipal agricultural scientific research units, and successively invited experts from the National Apple Industrial Technology System, Northwest A&F University, and Guizhou Academy of Agricultural Sciences to Weining to guide apple planting and management and protection technology. Since 2013, it has promoted the use of new technologies to plant more than 350,000 mu, increasing the yield by more than 20% per mu, and accumulatively increased economic benefits of RMB 140 million.

The third is to focus on the "industrial chain" and revitalize the industry. Adhere to the market-oriented operation mechanism and implement the "leading enterprise + cooperative base + farmer" cooperation model. All parties are closely connected, division of labor and cooperation, benefit sharing, and risk sharing. Up to now, the county has 263 apple enterprises, more than 2,400 large growers, and 106,000 farmers, including 27,000 poor households, with an area of 300,000 mu of fruit, and an estimated output of 250,000 tons.

The fourth is to focus on the "sales line" and broaden the channels. Establish a "leading enterprise + cooperative + fruit farmer" marketing method of origin, explore the "Internet + fruit industry" sales model, and establish fruit direct sales windows in major domestic fruit wholesale markets and large and medium-sized cities. With the help of fresh fruit and juice brands such as "Qinggu Tianyuan" created by Haisheng Group, it actively expands large-scale supermarkets, chain stores, e-commerce and other channels, and establishes cooperative relations with domestic and foreign chain supermarkets such as Wal-Mart, China Resources Vanguard, Yonghui, etc. Ning Apple is exported to Beijing, Shanghai, Guangzhou and other large and medium cities across the country. Up to now, the county’s sales of early and middle ripe apples are about 60,000 tons, with sales of about RMB 450 million.