Brand Promotion丨The 2020 China Apple Industry Model Brand Promotion (20)


发布日期:2021-01-07 点击次数:123

Shandong Yueduo Fruit Industry Co., Ltd. is a modern agricultural industry chain enterprise integrating planting, seedlings, agricultural materials, storage, sorting and packaging, and brand sales. This company mainly engaged in "Yueduo" brand organic apples, with independent import and export rights. Recognized by the Weihai Municipal Government as a key leading enterprise in the industrialization of agriculture at the municipal level, the brand "Yueduo" and "Freckle Beauty" which were registered by this company have won many honors such as the top 100 iconic brands of agricultural products in China and the best new retail brand in China; The company has been rated as "Agricultural Industrialization Leading Enterprise", "Shandong Forestry Leading Enterprise", etc., and also they have obtained a series of qualifications such as China Organic Food Certification, China Green Food Certification, Good Agricultural GAP Certification and Export Product Certification.

Since its establishment in 2013, Shandong Yueduo Fruit Industry Co., Ltd. has always taken “planting” as its core competitiveness and “growing good apples in China” as its corporate goal for development. The company has continuously invested RMB 160 million. In accordance with modern agricultural concepts, we have introduced advanced intensive apple planting technologies from the United States, Israel and other places, purchased large-scale imported modern agricultural machinery, purchased advanced soil testing equipment and imported wireless control water-saving irrigation systems that ensure the integration of water and fertilizer. So far, the company has a modern ecological apple planting base of 2,300 acres, a 12,000-ton high-end modified atmosphere storage center, a food-grade processing and sorting workshop of 6,000 square meters, and the introduction of advanced Maf Roda automatic fruit sorting lines from France to achieve the standardized classification of products.

In order to further improve the quality of fruit, Yueduo has established its own technical team composed of university professors and agricultural graduate students, and soil experts hired from Japan will regularly visit the base every month to analyze the soil and give improvement plans. At the same time, it has established close communication relations with the Washington State Apple Association and the Royal New Zealand Institute of Food and Plant Research. The good product quality has also been recognized by the channels. The Yueduo brand has gradually opened up in the market. Currently, the customers served include Baiguoyuan, Guoduomei, Hualian BHG, China Resources ole, Jingkelong, etc., as well as platforms such as Alibaba, JD.com and Pinduoduo, have gradually been known and recognized by more and more consumers.

Yueduo Fruit Industry will adhere to advanced planting concepts, advanced production facilities, advanced production technology, and strict production management to produce high-quality apples, and operate and promote them in high-end markets such as Beijing, Shanghai, Guangzhou, and establish an well know international apple brand.