Although 2020 will be affected by the new 2019-COVID, but for Xiaojiakuang Village, Qixia City, Yantai, Shandong, the sales channels have expanded. As a village cadre, Wang Pengji felt deeply: “In 2020, in order to expand sales channels and methods, we opened an official account and developed a small program. From autumn to now, sales have reached more than150,000 kg. The "Xiaojiakuang" Apple brand has also gained a certain reputation.

In the past, uneven roads in Xiaojiakuang Village made it impossible to transport apples smoothly. Since the government helped them to build more than 1,500 meters of cement mountain roads, villagers no longer have to worry about apple production and transportation. The apple damage rate has almost dropped to zero. This can reduce losses of more than 500,000 yuan for the whole village fruit farmers every year.

In May 2020, Xiaojiakuang Village represented Qixia Apples to participate in the Haowu live broadcast meeting in Shandong hometown; in August 2020, at the Haowu live broadcast meeting in Yantai, 1,200 boxes of apples were sold out within 5 minutes. Then, on September 26 and September 28, 2020, Xiaojiakuang Village also held two live broadcasts, and the sales were gratifying.

"Now our 'Xiaojiakuang' apples are well-known far and wide, and it has become an excellent representative of Qixia apples and even Yantai apples. The apple production and sales cooperative established in the village provides technical guidance to the villagers, and guides the villagers to standardize planting and fine management. We can harvest more apples, the income of the villagers has been greatly increased by selling 1 rmb per kg." Wang Pengji said. (Mu Su, reporter from Yantai Daily, and Wang Gui, correspondent)