Rongcheng Shengxing Agricultural Products Co., Ltd. was established in June 2000. It is a municipal-level apple planting research base engaged in fruit planting, storage, export, and supermarket distribution, and a key leading enterprise in Weihai's agricultural industrialization.

With the rapid development of the national economy, the company built more than 300 acres of orchards in 2015, adopting modern dwarfing, dense planting, wide rows, and intensive planting modes to ensure the integration of water and fertilizer, water-saving irrigation system, and purchase of modern agricultural machinery Equipment and product quality traceability system (tracing treasure). In 2017, it was named "National Standardization Base of Modern Apple Industry", and in 2018, the trademark "Qilu Qilu" was registered. Obtained GLOBALGAP (Global Good Agricultural Practice Certification) product certification in 2019, focusing on brand building and promotion.