Brand Promotion丨The 2020 China Apple Industry Model Brand Promotion (41)


发布日期:2021-04-27 点击次数:164

Zhaotong Lvjian Fruit and Vegetable Trading Co., Ltd.'s "manyuanxian" brand has a standardized demonstration base of 3800 mu, a demonstration area of 20,000 mu, and an annual sales income of 68 million RMB. It drives and helps fruit farmers sell 16,000 tons of apples and a sales income of 120 million RMB. . The product is recognized as "manyuanxian" brand green food by China Green Food Development Center.

 

"manyuanxian" brand Zhaotong Apple products have passed the "12365" electronic anti-counterfeiting label, and are listed with "ID Card", and have won many provincial and municipal awards.

 

In order to strengthen the market share of the "manyuanxian" Zhaotong Red Fuji Ping brand, the company has increased its investment in scientific research, and continued its efforts in the introduction and demonstration of new varieties, soil improvement, integrated pest control, quality improvement, and market development. In order to make "manyuanxian" brand products safer and more satisfied with consumers, we will continue to innovate and strive hard.

 

The average output value of premium fruit and vegetable products represented by "manyuanxian" brand Zhaotong apple and Bingtangxin apple is more than 30,000 RMB per mu. The fruits are sold to Kunming, Shanghai, Beijing, Chongqing, Guangxi and other provinces and cities as well as Thailand, Vietnam and other countries. . By adopting various measures, the company’s comprehensive management of apple plantation and production levels have been continuously improved. In recent years, it has continued to promote its products in "Beijing, Shanghai, Guangzhou and Guangzhou". The market influence has been expanding, winning consumer recognition and brand awareness.