Brand Promotion丨The 2020 China Apple Industry Model Brand Promotion (III)


发布日期:2020-09-21 点击次数:367

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Lingbao City is located in the west of Henan Province, the junction of Henan, Qin and Jin, and the east edge of the high-quality apple industry belt in the Northwest Loess Plateau. It is known as the "Hometown of Apples" and "Asia's No. 1 Alpine Orchard". It has been identified by the state as exporting apples. And fruit juice quality and safety demonstration zone, high-quality apple production base and export base, horticultural product export demonstration zone and advantageous apple industrial belt. It has won the many national awards. In December 2017, Lingbao Apple was identified by the Ministry of Agriculture as the first batch of advantageous areas for agricultural products with Chinese characteristics and demonstration counties for replacing chemical fertilizers with fruit organic fertilizers, successfully establishing a national organic product certification demonstration area.

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Lingbao apples are crisp and sweet, because they are grown on a plateau at an altitude of 800-1000 meters, with deep soil layers, large temperature differences between day and night, and unique natural conditions. The soil is rich in selenium, strontium and other trace elements and organic matter. It is the best suitable for high-quality apples. The Lingbao golden apple which is produced through 99 processes is bright in color, rich in fragrance, sweet and sour, naturally rich in selenium, and green and organic. It has won multiple gold awards in previous fruit appraisal meetings throughout the country, and successively won Chinese famous fruit and Chinese famous agricultural product, China top ten famous apples, national top ten apple landmark brands, well-known brands of China's ecological origin, national agricultural products geographical indication products, etc. In 2019, Lingbao Apple was included in the first batch of "National Famous, Special and High-quality New Agricultural Products" list, and won the first place in Henan Province's "My Favorite Famous, Special, and New-Agricultural Products" selection activity.

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