Brand Promotion丨The 2020 China Apple Industry Model Brand Promotion (16)

TONGCHUAN APPLE

Tongchuan is located in the central part of Shaanxi Province, in the transition zone from the Guanzhong Plain to the Loess Plateau. With a moderate altitude, sufficient light conditions and deep loess resources, it is very suitable for the growth of a variety of northern deciduous fruit trees. It is the core producing area for high-quality apples in my country. The unique natural conditions have created the fruit industry, the most promising industry for enriching the people, and it also carries the dream of becoming rich for thousands of fruit farmers.

Over the years, relying on natural advantages, Tongchuan City has always insisted on accelerating the development of fruit industry as a leading industry that promotes rural development and increases farmers' income. As of the end of 2019, the city's fruit planting area reached 589,000 mu, with an output of 585,000 tons, of which 561,900 acres of apples and an output of 558,000 tons. The fruit output value accounts for more than 50% of the city's total agricultural output value. The rapid development of the fruit industry has significantly improved the living standards of fruit farmers, effectively improved the ecological environment of the fruit area, and made important contributions to the construction of beautiful villages in the city and farmers' poverty alleviation and prosperity.

In the production management of orchards, Tongchuan insists on starting from the source of the base, and actively guides fruit farmers to popularize and apply standardized production management techniques, which effectively guarantees the deliciousness and safety of apples. Currently, 300,000 mu of orchards in the city have passed the national green food apple base certification.

Tongchuan Real Estate's apple fruit is dignified, bright in color, juicy and delicious, sweet and delicious, with high nutritional value and commodity value. It is truly healthy and delicious "green food". Tongchuan Apple has successively won the "National No. 1 Reliable Fruit Plate Product", "National Best Selling Product" and the first prize of the 2008 Beijing Olympics Recommended Fruit, and is known as the "Chinese Famous Fruit". At the "China•Shaanxi International Apple Expo", "Tongchuan Apple" won 19 gold and 48 silver awards for high-quality apples. In 2013, the "Tongchuan Apple" geographical indication certification trademark was approved and registered by the State Administration for Industry and Commerce and became a national geographical indication protected product. In 2015, it successively won the "Top 50 Regional Public Brands of Fruit Products in China" and "Famous Trademark of Shaanxi Province". In 2019, it was successfully selected into the catalog of Chinese agricultural brands.