Brand Promotion丨The 2020 China Apple Industry Model Brand Promotion (18)

SDIC ZHONGLU FRUIT JUICE CO.,LTD.

The company's main business is the production and sales of concentrated fruit and vegetable juice (pulp), using apples, pears and other fruit and vegetable agricultural products as raw materials. The leading product, concentrated apple juice, accounts for more than 75% of the company's products. More than 80% of the company's products are exported, and the main markets are the United States, Japan, Europe, Australia, Canada, Russia and other countries and regions. It has established long-term and stable trade partnerships with world-renowned food and beverage companies.

As of the end of 2019, the company has established 18 branches and subsidiaries around the world, including 13 production-oriented enterprises and 5 non-production-oriented enterprises. The company has concentrated fruit and vegetable juice processing plants in Shaanxi, Shandong, Shanxi, Hebei, Liaoning, Yunnan, Jiangsu and other main producing areas of domestic apple raw materials.

As the earliest domestic enterprise engaged in the processing of concentrated apple juice, the company has been deeply involved in the concentrated juice industry for more than 30 years. It is the vice-chairman unit of the China Chamber of Commerce for Foodstuffs, Native Produce and Animal Husbandry, the chairman unit of the fruit juice branch, the vice-chairman unit of the China Apple Industry Association, The executive director unit of China Beverage Industry Association, the vice chairman unit of Fruit and Vegetable Juice Branch of China Beverage Industry Association, and the vice chairman unit of Beijing Agricultural Industrialization Leading Enterprise Association have rich industry experience.