Brand Promotion丨Model Brand Promotion of China's Apple Industry in 2020 (21)


发布日期:2021-01-08 点击次数:196

Longkou Huiyuan Fruit and Vegetable Co., Ltd. is located in Longkou City, Yantai, Shandong Province, which enjoys the "Hometown of Fruits". It was established on September 18, 2003 with a registered capital of RMB 26.51 million. It is mainly engaged in the storage, processing and sales of fruits and vegetables.

The company adheres to the "market-oriented quality first" concept, pays close attention to quality in operation, insists on winning by quality, and emphasizes brand effect. In 2006, it began to export Yantai apples to the Thai market. In 2010, it applied for the registration of the "Little Bee" brand trademark. From 2016 to 2018, the company has been among the top ten Chinese apple export enterprises for several consecutive years. In 2015, the "Little Bee" brand was awarded the famous trademark of Shandong Province.

"Little Bee" brand products are sold well in Shanghai, Guangzhou, Beijing and other cities across the country and exported to Southeast Asia such as Thailand and the Philippines. Among them, the mid-to-high-end apple market in Thailand occupies more than 80% of the market, and the product is in short supply. The "Little Bee" brand apples are positioned as high-end consumer groups in Thailand, and they are deeply loved by the Thai royal family. At present, the export volume keeps increasing every year and has a good reputation in the Thai market.

The company always adheres to the corporate tenet of honesty, pragmatism, quality and efficiency, creating famous and high-quality products, building brand image, and focusing on brand promotion and protection. The brand image of "Little Bee" brand products in the domestic and foreign markets has been greatly improved.