Brand Promotion丨Model Brand Promotion of China's Apple Industry in 2020 (22)


发布日期:2021-01-12 点击次数:212

Luochuan Yangang Economic Trade Fruit Industry Co., Ltd. was established in 2007. It is a large-scale enterprise integrating apple production, information services, technical guidance, marketing, cold storage rental, and import and export trade. It has a provincial modern agricultural park in Puti and a professional farmer cooperative in Luochuan Minfeng. It covers an area of more than 40,000 square meters and has fixed assets of more than 70 million yuan. It has a French Maifu 4.0 intelligent fruit selection line and a modern apple preservation warehouse. 3 locations with an annual storage capacity of 16,000 tons. Registered the trademark "Brigade Orchard" in 2016, and successively opened 11 specialty stores in Xi'an, Beijing, Haikou and other places. The annual sales volume of branded fruits reached more than 3,000 tons, exported to Dubai, Panama, Southeast Asia, and Russia.

Over the years, with the strong support of the government and consumers, through long-term planning, scientific management, and modern marketing and publicity methods, it has made positive contributions to the development of Luochuan and even Shaanxi fruit industry. Government commendations and awards. "Yancongo Industry" successively won the "Leading Enterprise" of Luochuan County and Yan'an City, the "Excellent Brand of Apple" in Shaanxi Province, and the "Top 100 Brands" of China Fruit Industry. It was awarded by the Ministry of Finance and China Association for Science and Technology. Many awards such as "National Advanced Unit of Popularization of Science, Benefiting Farmers and Villages" and the only designated product of the First World Apple Conference have won unanimous praise from all consumers. ‍