Brand Promotion丨Model Brand Promotion of China's Apple Industry in 2020 (40)


发布日期:2021-04-24 点击次数:171

Weihai Cuihong Fruit Co., Ltd. was established in 2003. It is a modern provincial-level leading enterprise integrating apple seedling cultivation, planting, storage, processing, sales, leisure picking, sightseeing and tourism. The company currently employs more than 50 professional and technical personnel. The "Cuihong" brand Red Fuji won the 2014 and 2015 Weihai Apple Arena Special Prize and the honorary title of Weihai Top Ten Famous Products. In 2015, it won the 13th session. Gold Award for exhibited products in China International Agricultural Products Fair.

 

The company introduces comprehensive application of "three-quality" apple comprehensive cultivation technology, cultivated land quality improvement technology, fertilizer and water integration technology, green plant protection technology, wide-row dense planting technology, seedling rapid propagation technology, etc.; imported Israeli fertilizer and water automation equipment, Italian static fogging technology The most advanced facilities and equipment at home and abroad, such as machines, French automatic sorting equipment, and the newly invented orchard mobile operating platform in China.

 

Introduce "traceability treasure", implement the whole process quality traceability. The application of advanced technology and equipment has increased production efficiency by 30%, irrigation water consumption by 60%, pesticide consumption by 70%, chemical fertilizer consumption by 80%, and the rate of excess pesticide residues has always been zero. Tested by authoritative departments, all nutritional indicators of "Cuihong" apples are better than those of conventional cultivation apples. "Cuihong" Apple has entered the national high-end market through the Internet.