Brand Promotion丨Model Brand Promotion of China's Apple Industry in 2020 (53)


发布日期:2021-06-28 点击次数:162

Jingning County Hongliufu Fruit Industry Co., Ltd. in Gansu Province is a provincial-level agricultural industrialization leading enterprise specializing in the production, storage, processing and sales of selenium-enriched organic apples.

 

Hongliufu's 10,000-mu selenium-rich organic apple production base is located at 35 degrees north latitude, 106 degrees east longitude, with an altitude of 1600-1900 meters. This is the most concentrated and largest gully area of the Loess Plateau on the earth. It is designated by the Ministry of Agriculture as the best suitable area for apples in the Loess Plateau. The high altitude, long hours of light, and large temperature difference between day and night create the golden quality of Jingning apples with dignified appearance, ruddy color, rich nutrition, and delicious sweetness.

Jingning Apple has successively won many awards such as Geographical Indication Product Protection, Green Product, GAP Good Agricultural Practice, Foreign Exchange Earnings, China's Well-known Trademark, 6 National Business Cards in the National Export Apple Quality and Safety Demonstration Zone, and "China Famous Fruit". It is exported to more than 20 countries and regions such as the ten ASEAN countries and the European Union, Russia, Canada etc.

 

The company has obtained 3,000 acres of organic apple production base, 10,000 acres of green apple production base certification, and passed ISO9001 quality management system certification, ISO22000 food safety management system certification and HACCP food hazard and critical control point system certification. Established a complete quality control system from the field to the consumer's table, and created a safe and controllable Apple entire supply chain system.

 

Adhering to the development concept of "good apples are grown", the company has united more than 10,000 fruit farmers to form the Red Liufu Apple Industry Poverty Alleviation Consortium, committed to providing consumers with delicious, nutritious and safer Jingning apples and practicing the apple industry The concept of high-quality development realizes a community with a shared future for mankind through the Apple Industrial Consortium. China's good apple, Jingning Red Liufu!