Apple's big data center has entered the trial operation stage, integrating nearly 500 million pieces of business data, forming a data fusion of the entire industry chain-Yantai Apple has entered the era of big data

After a year of construction, the Yantai Apple Big Data Center has been built with high standards in Yantai City, which has now passed the acceptance and entered the trial operation stage. This also marks that Yantai Apple has entered the era of big data.

Up to now, the Yantai Apple Big Data Center has collected 970,000 growers, 2.8 million acre of planting area, 126 planting bases, and nearly 400 apple experts; 755 collection cooperatives, 46,800 fruit industry enterprises, and 249 fruit banks. Through the integration of nearly 500 million business data such as agriculture and rural areas, market supervision, and fruit transactions, data integration of the entire industry chain is formed.

Five functions of the big data center:

Standardize field planting and upgrade the quality of the industry. The soil, fertilizer, water, and diseases of the apple growing period are recorded in detail, and big data analysis methods are used to make planting tips to the fruit farmers.

Unblock supply and demand information and control market changes. Through online publishing of transaction and consumption information, the problem of asymmetry of supply and demand information and consumption information among fruit growers, fruit enterprises and consumers is solved, and the income of fruit growers is improved.

Confirm brand identity and escort consumer safety. Using blockchain technology, the QR code on Apple's packaging serves as Apple's "identity card", which carries all Apple's information and becomes a talisman to prevent counterfeiting and infringement and maintain brand image.

Build a data model to help financial services. Through the analysis of productive data, a financial profile model is constructed to serve the precision marketing, risk control system and credit evaluation of the Apple industry, and provide unsecured loans and insurance services for fruit farmers and fruit enterprises.

Serving government decision-making and implementing precise control. Collect production data and transaction data in the fields of apple planting, processing, circulation, etc., build various data models, strengthen information analysis and supervision of the entire process of apple production, circulation, and consumption, and provide data support and decision-making assistance for government decision-making and macro governance .

In the next few years, Yantai will rely on the construction of a big data center to accelerate the transformation and upgrading of the entire Apple industry chain in Yantai, empower the modernization of agriculture and rural development, strive to make Yantai a leader in technological innovation in China's apple industry, and write a new chapter in rural revitalization.

"Yantai Apple", as a national geographical indication product and the first brand of Chinese fruit, has a brand value of 14.5 billion RMB and an annual output of 5.736 million tons, accounting for 1/8 of the country's total output and 1/2 of the total export volume. (Poster News)